Ben Neumann

The Internet's Success Expert™

Monthly Archives: December 2006

Negotiation – Rules of Engagement

I recently taught a class on negotiation strategies and tactics. As part of my preparation for this I started formulating a set of guidelines using some of the obvious thing most people know (or should know) and adding some of my personal experiences. The results are my “Rules of Engagement” ;-)

I’m starting this post by making it crystal clear that negotiation is a process that can be learned! By following a number of rules, which I have outlined below, and practicing (repetition, repetition, repetition is the mother of retention), virtually everyone can fine-tune their skills at negotiating deals in which everyone wins. Please note that the “everyone wins” part is very important when you negotiate and want to continue a good relationship (i.e. funding/financing deals, leases, or salaries) with your counterpart post negotiations. If you are negotiating a one-time deal (i.e. bazaar, flea market) its more of a guideline than a rule. You’ll notice that the majority of deals you negotiate, however, fall under the win-win rule. (more…)