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May 10, 2006
The stunt addiction…
I’m not saying that web hosting isn’t exciting. To me it is, very much actually. I am aware, however, that I’m a bit of a geek and as such my judgment on technology-related issues is slightly clouded. That is why our new marketing site DefyingGravity.com is such a fresh breath of air and it seems that our whole team gets as excited about some of these new and crazy stunts we’re getting involved in as our customers and the public in general. Of course, I love it!
Our latest serious marketing attack involves a family of 3 from Schulenburg, Texas who we sponsored in their quest to drive 400 miles to a St. Louis, Missouri-area White Castle, only to eat 300 hamburgers (100 each).
In similar fashion to the movie, Harold and Kumar Go to White Castle, the participants, Terri Scott, a long time eBay’er, daughter Kerri Gomez, and Kerri’s boyfriend GW Whitfield, wanted to taste and experience the infamous Sliders so badly, that they decided to look for a sponsor to finance their trip. Talk about loving your beef! These three Texans certainly give Harold and Kumar a run for their money. The whole story seemed to be just the right water cooler conversation starter and so we got behind it. The hamburger eating marathon actually kicked off earlier this morning. To be honest, I’m feeling queasy just thinking about eating a bunch of hamburgers right now. Anyway, each of the guys and gals will be required to finish all 100 hamburgers without leaving the restaurant until they do so. White Castle loved the idea and already offered that the three could stay overnight in the store, should they need the extra time.
Throughout the trip and at the restaurant, they will be promoting Globat.com and our marketing Web site DefyingGravity.com by displaying a bunch of our logos on their vehicle, wearing temporary Globat.com tattoos, communicating through CB radio with fellow roadies and handing out Globat.com merchandise, such as t-shirts, hats and stickers. Latest I’ve heard, they put up signs around the White Castle location that state “Honk, if you love White Castle and Globat.com”. The TV crews that covered the story couldn’t get any decent sound coverage and the signs had to ultimately be removed.
White Castle informed us today that we would actually break the official White Castle hamburger-eating world record, once we reach the 100 mark. I’m keeping my fingers crossed for all of us, but especially for Terri, Kerri and GW.
Posted by Ben at May 10, 2006 11:52 AM
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Comments
I love your company and sign all my clients up with your service
Posted by: don at May 13, 2006 12:05 PM
I choose the Globat, only because I read the so many good feedbacks from your other clients.
Posted by: dan at May 23, 2006 12:25 PM
I find it cool :)
Posted by: lomonline at May 24, 2006 11:12 AM
Hee, White Castle. One of my friends once said, "I don't think east coasters could handle food that greasy without exploding." and another replied, "That is an amusing image. Like someone just taking a bite of a White Castle burger, then going off like C4 in the middle of a parking lot." *snickers*
Posted by: Talec at September 27, 2006 05:08 PM